1930-1960: On the horizon of the glorious English landscape appears an elegant gentleman at the wheel of a legendary convertible. The cavernous, throaty sound of the iconic engine is muffled by the foggy air, and the only thing that can be seen is the reflection of a ray of light on the chromium. The minutes tick by, and then appears the vision of exquisitely crafted leather and aluminium. With the watch on the wrist, the Supercharged invites to get behind the steering wheel, tinker with the old-fashioned dials and give the old girl a good run, with the passion of the true enthusiast.
The collection SUPERCHARGED showcases all the elegance of the materials and ﬁnishings so dear to cars in days gone by. The polished steel of the cases and the leather of the straps underpin what is the SUPERCHARGED style, recalling the chrome and velvet trimmings of the seat and the steering wheel, and even the thick leather driving gloves. All models have an irresistible and palpable charm with their time apertures.
The Supercharged watch is an original piece of horology that pays tribute to the passion of drivers and mechanics. The name evokes the power of a car engine, but it also refers to the desire for speed shared by drivers and mechanics. The SUPERCHARGED watch has been created by a team of experts in both fields with one goal: creating a unique watch that reflects their passion for motorsports and mechanical objects. On the horizon, the foggy air is all that can be seen. The chromium appears as a ray of light on the fog, and then there is only a silhouette. In the distance, you see something: a vision of exquisitely crafted leather and aluminium, tinted windows revealing only glimpses of its contents. The iconic engine is muffled by the wind as it revs in anticipation of your arrival—your SUPERCHARGED style looks good, too! The passion of the enthusiast is a powerful force. It can be sparked by an early experience with something (in this case, cars) and remain with you your whole life, influencing choices in everything from relationships to career paths. It’s also what drives guys like us to work in automotive journalism—we’re drawn to what we love and want others to share it, too. If you’ve ever been curious about the passion that drives guys like us, here are some true stories about how our shared interests led us on some pretty incredible adventures: The Supercharged style is inspired by the velvet and chrome trimmings on the seat and steering wheel, as well as the thick leather driving gloves. All models have an exclusive design, which makes them irresistible and palpable with their time window display. The understated elegance of this style is characterized by a neutral color palette with black as a dominant shade, combined with brown or gray accents. The combination of materials such as fine leather or suede make this model an elegant addition to any living room furniture collection! The supercharged dials were designed to be exclusive to the watch collection, with a focus on functionality. The designers were fascinated by the old-fashioned look and wanted to create a piece that mimicked it. The dials feature Roman numerals and stick hands, which are rare in modern watches due to their complexity and cost of manufacture. With the watch on the wrist, the SUPERCHARGED invites to get behind the steering wheel, tinker with the old- fashioned dials and give the old girl a good run, with the passion of the true enthusiast. The watch offers an unmatched level of comfort thanks to its interchangeable straps and its unique case design. As a watch, Supercharged is inspired by the world of cars. It bears the mark of its origin—the materials and design recall the elements of a car: its leather wristband, chrome case and dials like old-fashioned instruments on the dashboard. The SUPERCHARGED is a watch that invites you to get behind the steering wheel, tinker with the old-fashioned dials and give the old girl a good run. It’s a timepiece for those who enjoy mechanical movements and appreciate vintage design; those who love looking back at history while moving forward in their lives. It’s not just about cars, though—you can also pair this watch with anything from an old-school t-shirt to white jeans. Its classic style means it will never go out of style!
Fail or prevail,
but Make It Bold
Mission : Bring boldness back to life and make every minute count, so every hour counts.
passion for adventure
a radical way
to read time
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