The Longbridge traces the epic journey of an iconic miniature looking car. Between tradition and modernity, after having conquered passionate about racing over several rallies including Monte-Carlo’s in the 60s, it plays as well diversity by seducing women. Here, RESERVOIR takes inspiration from this little audacious’ measurement instruments to embody the urban chic and English luxury;
What a personality for the Longbridge collection! Daring the use of bitonal colors without compromising the luxurious charm of the unforgettable small speedsters. The Lady Longbridge is the most feminine, with its beige dial and different multicolor bracelets. On the more masculine side, two models, the Longbridge British Racing or the Longbridge Club. Gemstone cabochons recalling the diodes of these meters sign as well this satin finished collection. At the wrist, the Longbridge displays a chic and sportive urban esthetic mixing both leather and steel. The contrasted dials are a reminder of the original car gauges with multiple timeless looks.
RESERVOIR takes inspiration from this little audacious car to embody the urban chic and English luxury. When we asked ourselves what kind of watch paired best with a English fashion, we found our answer in the 1960’s miniature car, born in Longbridge, a suburb of Birmingham, England. The area has close ties with the motor industry and is best known for its former manufacturing facilities, which include the British Motor Museum. A car that was small and practical yet not lacking in desire and charisma. The idea of this watch is to embody the urban chic and English luxury. We have designed a watch that speaks to the modern man. It is elegant yet not ostentatious, refined but not boring. It has been crafted from 316L stainless steel and hand-polished to a mirror finish. The case measures 42mm in diameter and 10mm thick with an 18mm lug width. The LONGBRIDGE is a miniature looking car with a big heart. It’s the perfect companion for your wrist. The LONGBRIDGE collection uses bitonal colors to create a modern and elegant look. The two contrasting colors are used in a variety of ways, from the interior and exterior color schemes to the materials used on the seats, steering wheel, and dashboard. Bitonal color schemes are quite common in art. In fact, they were popularized by artists like Piet Mondrian (whose work you can see at MoMA) and Georges Seurat (who painted "A Sunday Afternoon on La Grande Jatte"). These painters believed that using these contrasting hues created tension between the different elements within their paintings—a tension that added an extra layer of dynamism to their work. It’s a beauty that will never age. The contrasted dials are a reminder of the original car gauges with multiple timeless looks. The watch is designed with a steel case and strap, making it durable for everyday wear. The bracelet is easily adjustable to fit on any wrist size, making it comfortable for both men and women. At the wrist, the LONGBRIDGE displays a chic and sportive urban esthetic mixing both leather and steel. Gemstone cabochons recalling the diodes of these meters sign. The stones and the diodes of these meters sign this satin as well finished collection. The precious jewels are cut into cabochons, which are then riveted to the dials: these gems recall a new way to embellish timepieces. The LONGBRIDGE collection reveals a lifestyle of boldness and adventure. With its audacity and its deep-rooted love for cars, it brings you back to the moment when, as a child, you would look at the dashboard while your parents drove away on their weekend trip. The memories are there in every detail of this unique piece: from its dial to the leather strap that recalls the seat belt straps or even the central chronograph hand with its red tachometer scale. This new timepiece is inspired by vintage sports cars but also by today’s minimalist men’s watches – which makes it perfect for any occasion!
Fail or prevail,
but Make It Bold
Mission : Bring boldness back to life and make every minute count, so every hour counts.
passion for adventure
a radical way
to read time
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