Bold, Determined, Authentic

These instruments were painstakingly built by craftsmen who were fired with enthusiasm for measurement and time. The RESERVOIR is Swiss Made, and echoes an era in which precision instruments were at the service of mankind.

 

A time when the pulse quickened and adrenaline coursed through your veins as you embarked upon voyages that demanded courage and high performance. The RESERVOIR on your wrist tells these stories: stories that embody fundamental truths that stir the spirit, characterised by an intensity of feeling and self-affirmation. The single hand of the RESERVOIR dial jumps back every 60 minutes, mirroring the significance of an hour having passed, and reaching out to invite you to seize the opportunities presented by the hour still to come. The RESERVOIR is an audacious timepiece with a radical time display. It is innovative for the way each wearer gets to experience every minute precisely and accurately. The Luxury of Intensity: when everything is possible.

Before the creation…

There is the idea.

To go beyond limits, to set new heights and to accomplish real achievements, like all those legendary pilots who inspired RESERVOIR. Achievements made possible thanks to the incredible energy of those pilots, like the fuel symbolized by the gauge and the jerrican.

To embody its values in the material, RESERVOIR borrows from gas jerrycans the shape engraved on their side to create the brand’s emblem. Born in the 30s, those petrol tanks were precious tools, especially during war for soldiers and their jeeps as well as pilots ready to take off to fight. They are a true allegory for the brand; they recall that for any action, energy is essential.

THE SWISS WATCH INDUSTRY IN THE FRENCH

French watchmaking house, RESERVOIR was born from a man’s passion for measurement instruments of days gone by, which pace time, count revolutions or enumerate miles.

The house is settled in Paris, the capital of luxury and creativity, where she gives life to its watch collections inspired from objects of the past’s functionality and aestheticism. RESERVOIR are handmade in Switzerland at La Chaux-deFonds, in compliance with traditional craftsmanship and “Swiss made” label.

A story of audacious men

François Moreau

Passionate by watchmaking and fascinated by vintage measuring instruments since his childhood, François has created RESERVOIR as a tribute to these legendary racing drivers, to these pioneers of the aerospace conquest and to all those heroes determined to push the limits of their time.

After 25 years of international management experience in the banking industry, François decides in 2015 to put his energy and his skills in the launch of RESERVOIR, to fully live his passions and to develop innovative watch collections. With an acute sense of design and a contagious creativity, François is driven by his insatiable desire to offer a genuine and affordable alternative to luxury watchmaking.

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François Nakkachdji

François has joined the RESERVOIR adventure with the conviction that the project matches the expectations of the watch market which he had witnessed the recent shifting by heading one of the Chinese branch of the world’s leading Swiss Made watch company, representing a network of more than 50 sale points.

Graduating from Sciences-Po in 2000, François rapidly wished to put into practice his taste for commercial and operational development in luxury products by expatriating himself to China starting 2002, where he notably developed the South China branch of the principal foreign wine importer, before joining the luxury watch business in 2007.

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François-Marie Neycensas

François-Marie fulfills his willingness for an entrepreneurial adventure by establishing RESERVOIR as a new Luxury watchmaking brand. Passionate about timepieces that tell a story, he is fully dedicated in creating a unique experience embodied by the counter-meter watch that one is wearing: from the emotions lived by heroes from the past to the usage of a precious and high-quality product.

Holding a dual degree as engineer at Arts&Métiers Paristech and business education at INSEAD, and recently graduated from the executive MBA of HEC Paris, Francois-Marie held various managerial positions in France, Europe and Latine America for corporations, during which he developed robust savoir-faire in marketing strategy, communication and digital for global brands.

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Guillaume de Bonvouloir

Guillaume met François Moreau in July 2016 and he fell in love at first sight with the sketches of the first prototypes. Passionate about watchmaking and nurtured by the values conveyed by luxury products, he was immediately seduced by the brand and quickly joined RESERVOIR to develop the Sales activity in the EMEA zone.

“I have imagined an ideal distribution network for the brand, currently building up.” Since February 2017, Guillaume has been putting all his energy into recruiting agents and distributors enthusiastic about this adventure, in the zone for which he is responsible. His experience, his level of requirement and his tenacity have allowed him to create partnerships with the most beautiful retailers.

Worlds
of inspiration

RESERVOIR takes its inspiration from the universes that have marked the history of mankind from the 19th Century to the present time.

The GT Tour was born in the world of the car and the car race – symbols of endurance and high performance.

The SUPERCHARGED is the natural extension of the streamlined look and sophisticated engine power of those racing cars of old.

Military aviation and its icons – including both the planes that achieved such cult status and the design of the aviation instruments – provide an inexhaustible source of inspiration for the AIRFIGHT range.

Submarines as emblems of power confined to unfathomable depths are a natural link to the TIEFENMESSER.

RESERVOIR collections are authentic emblems, forging connections in the imagination to days gone by through the timepieces’ lines, their materials and their unique designs.

A RADICAL WAY TO TELL THE TIME

RESERVOIR timepieces take on the ultra-functional style of instrument counters, creating an audacious time display.

The retrograde minute and jumping hour hand act as substitutes for the more usual three hands on Swiss watches.
RESERVOIR timepieces are innovative for the radical way the time is displayed, which is achieved by drawing on two watchmaking complications combined with the power reserve – a testament to mechanical energy and pent-up power. The retrograde minute at 240° recalls the rev counters, the manometers and the altimeters. The jumping hour in the aperture recalls the kilometre counters, and the power reserve display echoes the fuel and oil gauges.

Precision, exactitude and reliability: this is all about measuring time, delivering performance and assessing risk factors.

Swiss made label

The RESERVOIR collection is a testament to the unique body of watchmaking knowledge that abides by the most stringent professional standards.

Qualified watchmakers design, assemble and check the meticulously calibrated settings of RESERVOIR watches in La Chaux-de-Fonds, Switzerland. The fact that the checks are so thorough, and that such attention is devoted to every minor detail, means that RESERVOIR is truly proud to display the SWISS MADE label: an emblem of high quality watchmaking achieved through a patented proprietary module comprising 124 components.

All models are granted with an international warranty of 2 years.

Movement

 

In order to fine-tune the precision mechanism so that the three complications on the timepieces can be displayed, RESERVOIR has joined forces with one of the best-known Swiss watchmakers, specialized in designing high complication movements.

A 124-components proprietary watchmaking module has, to this end, been specially drawn up and patented. The module is powered by an ETA 2824-2 movement, widely acclaimed for its reliability and precision, oscillating at 28,800 alt./h.

All RESERVOIR watches feature a retrograde minute hand, a jumping hour and a 37-hours power reserve.

The Community

RESERVOIR is a testament to authentic history, and offers vintage enthusiasts and fine watch collectors the chance to bring to life the art of fine living, harking back to an era rich with cult items in which everyone can propel themselves into the universes of the automobile, aeronautics and the marine environment. The functional design, elegant style and original display mode of RESERVOIR timepieces will appeal to anyone craving luxury, where an object embodies the passion and enthusiasm so dear to those who seek to assert themselves and to live every moment meaningfully, experiencing time for the adventure that it really is.

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