Purpose built for the inspired, for the bold, and for those who eat their vegetables ! Reservoir has fostered its renown in bringing boldness to life through its timepieces, helping make every minute and hour count through its radical reading of time that is punctuated by a regular thrill. The brand’s watches echo an era in which these precision instruments, easy to read and accurate to act, were at the service of mankind; a time when the pulse quickened, and adrenaline coursed through the driver’s or pilot’s veins as he embarked upon voyages that demanded courage and high performance. This ethos pairs with Reservoir’s unique design aesthetic inspired by measuring instruments and mechanical counters, including gauges from universes like auto racing, aeronautics, and sailing. Together, a unique, inspired style of watchmaking results, with timepieces presented that thoughtfully balances functionality and aesthetic appeal. In the Reservoir x LabelNoir x Popeye watch, the brand once more introduces a watch which is bold by design, being purpose built for those who share the brand’s passion for action and creativity. Popeye was a natural pick for the collaboration, with the underdog character ever ready to act on a moment’s notice to protect what’s right and those closest to him. Spinach in hand, Popeye is never afraid to stick out and take creative action when the time requires, and just like Reservoir, the sailor is who he is and he knows it. By the same token, LabelNoir was another natural partner for the nostalgic piece. The 2011-founded horological customization house has made personalization and the plural arts its creed from its debut, highlighting a chart-your-own-course experience in watchmaking. Best known for its signature dark creations and collaborative efforts with some of the most notable watch brands of the day, the Swiss customizer has taken its sleek skillset for this latest effort, providing an eye-catching noir in perfect complement to Popeye’s swagger and Reservoir’s familiar silhouette.